Eugénie is designed to celebrate modern, smart, creative women. It emphasises the character, wit and individuality of the wearer through a look that blends tomboy cool with art house chic.

The main focus is on fresh day wear, where the practicality and pure cut of menswear shines through, for evening a sensuous streak emerges, with pieces that celebrate the fun and power of the feminine. As a feminist label Eugénie is committed to ethical manufacturing.

The designer Elizabeth Eugénie Wilson honed her skills as design assistant for cult New Zealand label Karen Walker. In just 2 short years the New Zealand based label has featured in British i-D, Australian Vogue, Elle, Man Repeller and Oyster Magazine and been worn by cultural icons Sasha Melnychuk, Emily Ratajkowski and Lorde.